We published our interview with YouTube’s senior content exec Robert Kyncl yesterday, but he’s also been talking at more length about the wider strategy of Google’s online video service. It’s almost all about the small screen. “For us, most of our focus is on mobile: product development for mobile, content development for mobile, making sure mobile video works on carrier networks all around the world. It’s all mobile, mobile, mobile,” Kyncl told the Guardian. “It’s a very difficult place to figure out, yet at the same time a massive opportunity, because consumers love engaging with those devices. We think it’s all about mobile, and that’s where we’re putting most of our efforts across the board.” Those carrier networks appear to be the key to YouTube’s next big growth in audience, too. “We’re striking a lot of agreements with telcos in emerging markets who can reach another billion people,” said Kyncl. “We’re working with them to make video – including YouTube and other services – a lot more cost-effective to access. Many of those folks won’t have TVs, they won’t have tablets. They’ll just have phones.”
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